About Us
Faith. Freedom. Family. Courage in Conversation.
IMCK isn’t just a shirt—it’s a symbol.
The squared speech bubble with its three dots (…) represents ongoing dialogue—the kind that brings people together instead of tearing them apart.
Being “IMCK” means more than saying, “I am Charlie Kirk.”
It means standing for what Charlie stood for: the courage to speak truth with love, the freedom to live by faith, and the conviction that strong families and open hearts build stronger communities.
Mission Statement
To ignite faith, courage, and patriotism through apparel that sparks dialogue and supports freedom of speech and religion.
Our Vision
To establish IMCK as a global lifestyle product line, equipping people to share their values confidently with localized designs, blending collegiate aesthetics with cultural resonance.
Social Impact
25% of net profits donated to Turning Point USA to amplify its mission on campuses worldwide.
Dr. Amy Anderton
Founder & CEO
Dr. Amy Anderton brings a lifetime of purpose-driven leadership to IMCK. Raised in a Christian home by a Navy veteran father and a devoted homemaker mother, she was instilled with deep values of faith, respect, and perseverance. Originally called to global missions with plans to serve as an undercover Bible smuggler into East Germany, her path shifted with the fall of the Berlin Wall—redirecting her passion toward education and cultural exchange. Beginning her career as a German teacher, she advanced into leadership roles in world languages and global education. Today, she channels her lifelong commitment to faith, freedom, and meaningful dialogue into IMCK, a lifestyle brand created to spark conversations, strengthen convictions, and fund the defense of free speech and religious liberty.
CEO
Raised in a Christian home by a Navy veteran father and a housewife mother, instilled with values of faith, respect, Originally called to global missions with plans to serve as an undercover Bible smuggler into East Germany — plans redirected with the fall of the Berlin Wall. Began career as a German teacher, later expanding into leadership roles in world languages and global education. Lifelong passion for faith, freedom, and cultural connection, now expressed through IMCK — a lifestyle brand created to spark conversations, strengthen convictions, and fund the defense of free speech and religious liberty.
Josh Cherian,
IMCK Apparel Line President.
Josh Cherian represents the next generation of driven leaders. As President of the IMCK Product Line, he oversees brand operations, marketing initiatives, and customer engagement strategies. A Finance major at The University of Texas at Arlington, Josh has demonstrated a strong commitment to leadership and service through his roles as President and Vice President of Kappa Sigma Fraternity, where he successfully managed teams and events while maintaining full responsibility for financing his own education. With several years of customer service experience and a growing background in business and finance, Josh brings energy, professionalism, and a results-driven approach to advancing IMThreads’ mission and growth.
